Shelly Kramer

Shelly Kramer is a Principal Analyst and Founding Partner at Futurum Research. A serial entrepreneur with a technology centric focus, she has worked alongside some of the world’s largest brands to embrace disruption and spur innovation, anticipate what’s ahead, understand and address the realities of the connected customer, and help navigate the process of digital transformation. She brings 20 years’ experience as a brand strategist to her work at Futurum, and has deep experience helping global companies with marketing challenges, GTM strategies, messaging development, and driving strategy and digital transformation for B2B brands across multiple verticals. Shelly’s coverage areas include Collaboration/CX/SaaS, platforms, Policy, ESG, and Cybersecurity, as well as topics and trends related to the Future of Work, the transformation of the workplace and how people and technology are driving that transformation. A transplanted New Yorker, she has learned to love life in the Midwest, and has firsthand experience that some of the most innovative minds and most successful companies in the world also happen to live in “flyover country.”

The Use of March-In Rights Could Undermine Innovation and National Security

By Hideki Tomoshige and Sujai Shivakumar By accelerating new products to market, the nation’s innovation system—a network of interconnected activities across university researchers, small and large businesses, and venture capital and other financial organizations, among other actors—enhances economic growth, competitiveness, and national security. Securing the future of this innovation system
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Intellectual Property Rights in the U.S.-China Innovation Competition

By Chris Borges The United States is engaged in a competition for technology and innovation leadership with China, with both nations making significant investments in their domestic innovation systems while seeking to undermine the other’s innovation system. The United States, for instance, has implemented export controls and investment restrictions to slow China’s
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Informing the Innovation Policy Debate: Key Concepts in Copyright Laws for Generative AI

By Julia Yoon and Chris Borges Since OpenAI released ChatGPT to the public in November 2022, the use of and investment in generative artificial intelligence (AI) has exploded. Companies have released dozens of new models that can create text, images, sound, and even video, while investments in generative AI quintupled from
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