Marco Iansiti

Marco is the David Sarnoff Professor of Business Administration at Harvard Business School, where he heads the Technology and Operations Management Unit and the Digital Initiative.  He co-founded Keystone Strategy in 2003 and serves as the Chairman of the Board of Directors.

An expert on digital innovation and transformation, Marco has a special focus on strategy, business models, and new product development in high technology industries. He is the author or coauthor of more than 100 publications. His second book, The Keystone Advantage: What the New Dynamics of Business Ecosystems Mean for Strategy, Innovation, and Sustainability was selected as one of the 10 best business books of the year in 2004 by Strategy and Business. Marco advises a variety of Fortune 500 companies with a focus on digital strategies and transformation. He has been a faculty member at Harvard Business School since 1989.

Using AI to Analyze the Sentiment of Public Comments on AI and Copyright

This article was originally published on IPWatchDog on May 1st, 2025 By Kirti Gupta and Elias Ilin AI is increasingly becoming integral to the inventive and creative process across a wide range of industries. As Generative AI (“GenAI”) tools transform our workflows, questions at the intersection of AI and
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The damaging impact of tariffs on intellectual property

This article was originally published in IAM on April 24th, 2025 By Kirti Gupta Economic statecraft has reached new levels with the United States levying the steepest increase in tariffs on foreign goods in the last 150 years. While the focus of these tariffs in popular media is consumer
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Explainer: How IP Rights Promote Innovation

By Chris Borges Intellectual Property (IP) rights, such as patents, copyrights, and trade secrets, are more than legal instruments; they are vital drivers of innovation and critical components of U.S. economic and national security strategies. This connection was evident to the U.S. founders, who enshrined IP protections in the U.S. Constitution
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